For Silver Hills, the Why Sprouted messaging is at the very core of the brand. The challenge was to present complex information in a way that felt clear and digestible for everyday consumers. Because of its importance, the content was pushed across multiple formats, resulting in a wide project scope. The starting point was a three-part downloadable handbook, supported by social media creative to drive awareness. As short-form video began to dominate Instagram, I leaned into Reels to showcase top-level brand messages in engaging, snackable formats. The final phase of the project involved ungating the handbook content and translating it into a 20+ page website design, ensuring the messaging was accessible across all brand touchpoints. All photography, videography, web page layouts, and spread design were executed by me, allowing for a cohesive vision and consistent storytelling from concept to completion.